Adidas Originals, Selfridges Point of Sale

Here at CR we’ve always been fans of the iconic, classic Adidas blue shoebox, so imagine our delight when we found out that the Offspring store at Selfridges Oxford Street will soon be boasting a giant-size version

True North was asked to create an eye-catching, bespoke display system for the store and so employed an outsize Adidas shoebox for a table, while lids were transformed into matching chairs. Two purposes were served says True North creative director Alan Herron: “Firstly, a display and ‘trying on’ area was created and, secondly, the brand is given high standout in the near-chaotic visual environment of a busy department store.”

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