True North was asked to create an eye-catching, bespoke display system for the store and so employed an outsize Adidas shoebox for a table, while lids were transformed into matching chairs. Two purposes were served says True North creative director Alan Herron: “Firstly, a display and ‘trying on’ area was created and, secondly, the brand is given high standout in the near-chaotic visual environment of a busy department store.”
What's the story?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town
The Annual 2018
The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.