Adidas has released this simple but striking campaign as part of its Olympic advertising. Based around the tagline Take the Stage, it features photographic portraits of top British athletes…

The campaign, which is created by Sid Lee, so far consists of a series of posters and films. The first set of posters (one shown above) has been visible around London for a little while now, and features just the tagline. A second set was released this week, and are shown below: these expand on the idea, featuring individual messages such as ‘Take the Crown’, ‘Take the Pressure’ etc.

A TV spot, shown below, continues the theme, and is accompanied by a series of shorter films on the individual athletes. There will also be further elements to the campaign released in the coming weeks.

Credits:
Agency: Sid Lee
ECD: Kris Manchester
Creatives: Dan Brooks, Dan Chandler
Designer: Richard Hooker
Photographer: Dean Rogers
Art buyer: Bianca Anton
Production company (Stills): 24 Productions
Director (TV): Isaiah Seret
Production company (TV): Jimmy Lee/Prettybird

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