Adidas and fried chicken might not seem like natural bedfellows, but to promote its new football boots, the sports brand tapped into its core fans’ habit of having a ‘post-match reward’ via the local takeaway, and turned a restaurant in East London into a Glitch pop-up for a night.
To make the takeaway look authentic, ad agency Iris rebranded everything inside with Glitch logos, including the staff uniforms, napkins, and the food boxes, which held the new boots that were given away to the lucky attendees.
Register to keep reading
We promise it takes less than 2 minutes!
Once registered you can read this article and opt to receive our newsletter. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so.
+44 (0)2072923703 or email@example.com