Adidas wraps the Metro during the Olympic Games

During London 2012, Adidas has been working with UK free paper Metro, creating cover wraps for each day of the Games that feature portraits of Team GB athletes by a selection of artists and illustrators…

Jessica Ennis by Ian Wright

During London 2012, Adidas has been working with UK free paper Metro, creating cover wraps for each day of the Games that feature portraits of Team GB athletes by a selection of artists and illustrators…

The project was conceived by ad agency Sid Lee, in association with the Church of London. Each cover features a different artistic style, as the selection of images below reveals:

Group Team GB illustration by Joshua Budich

Aaron Ramsey by Another Example

Andy Murray by Magnus Voll Mathiassen

Sir Chris Hoy by Tavis Coburn

Louis Smith by Charles Williams

Zoe Smith by Paul Willoughby

Here’s an image of how the cover featuring Joe Wilson’s image of Peter Reed looks in full, including the inside pages:

The campaign runs for the 17 days of the Games and in addition to enjoying the portraits with your morning jaunt to work, Metro readers are encouraged to take a copy of each cover wrap into your local Adidas store where you can pick up a limited edition print of that day’s illustration. The project ends on Sunday, but if you act fast you can still get the last three prints!

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

London 2012: The logo

When the 2012 logo was unveiled, Adrian Shaughnessy was one of its many critics. But, having finally heard the reasoning behind it, he is coming round to its merits

Hackney Wick’s The Walls Have Ears mural

Collaborating with the local community, Bread, a creative collective based in East London, has just completed a 100 metre long typographic mural along a street that leads to London’s Olympic Park…

Wim Crouwel iPad App

Wim Crouwel: A Graphic Odyssey – Digital Catalogue is an iPad counterpart to Unit Editions’ excellent catalogue accompanying last year’s Crouwel show at the Design Museum

The Graphic Design of the Eames Office

The furniture design of Charles and Ray Eames needs little introduction. But from its studio in California the Eames Office also produced graphics, film, photography and exhibition design. This lesser known side of the Eames oeuvre forms the basis of a new show which opens in London next month

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency