We have a clutch of TV spots to share with you this week, ranging from the ridiculous (Mentos) to the inspirational (Scorsese for Apple). But we open with a project that uses digital billboards in London to address how the economic and cultural landscape of the city is changing…
Instigated by Rebecca Ross, communication design course leader at Central Saint Martins, this is arguably more an art or political project than an ad campaign, but it uses the good old fashioned billboard to raise questions about the way that London is changing. With housing becoming simply unaffordable for many, especially those in the creative industries, there are increasing fears that London is a city slowly losing its soul – this project addresses the issue directly, through quotes from real people who are either leaving or moving to the city. It begins online, at londonischanging.org, where those who are planning to relocate to or from London over the next twelve months are asked to answer a series of questions. Their answers are then fed into the digital billboards, which are situated in central London and constantly updated with new quotes. The posters will be up for just a few days though the online project will continue to run throughout 2015.
And now for something completely different. This new spot for Mentos, created for the Italian market, initially seems like it’s going to be a load of cheesy nonsense. But then something quite unexpected happens, which is very funny… Agency: BBH; Creative directors: Gary McCreadie, Wesley Hawes, Shelley Smoler, Raphael Basckin; Director: Benjamin Weinstein; Production company: Blink.
As you may be aware, the Oscars took place last weekend, and a number of brands released big film-related ads for the occasion. This spot for Apple features a bunch of students making a film with their iPads, which is a nice product demo, but it’s the voiceover by Martin Scorsese that really brings the piece to life. Rather than dealing in platitudes, the director makes some genuine interesting, possibly even inspiring, comments about the filmmaking process. Agency: TBWAMedia Arts Lab.
Also released on Oscar night was this spot for Xfinity, a talking guide from Comcast which can help the visually-impaired enjoy TV shows and movies. The ad stars Emily, a charming and imaginative seven year-old who was born blind, but hasn’t let that get in the way of her enjoyment of the Wizard of Oz. Agency: Goodby, Silverstein & Partners; Director: Andreas Nilsson; Production company: Biscuit Filmworks.
We close this week’s round up with a silly but fun spot for Canal Digital from TBWAStockholm, which shows how watching TV can help you deal with unexpected moments in life.