Opening this week’s new ad round up is a powerful film from TBWA London for the charity Ataxia UK, which uses a striking visual effect to demonstrate the struggles that sufferers face…
The ad is a continuation of the arresting poster campaign the agency created last year alongside Paul Belford and Rankin (which recently featured in the CR Annual). The glitch effect featured in the posters is continued in the film, and is intended to highlight the disconnect between the body and mind that is caused by the condition.
Agency: TBWA London; CCO: Peter Souter; ECD: Jeremy Carr; Creatives: Walter Campbell, Sean Doyle; Concept creator: Pat Comer; Director: Bif; Production company: The Mill+.
A weight-loss product called Protein World has caused some controversy in the UK this week with a set of posters featuring a bikini-clad woman and the question, in bold text, ‘Are you beach body ready?’. Something about the combination of the mildly aggressive question and the image irked the public more than the average body fascist imagery we are presented with on a daily basis, and a petition was set up to have the ads removed, drawing over 50,000 signatures. The brand then responded to the complaints in the manner of an internet bully, accusing one body image campaigner of having “issues” on Twitter, and describing others as “terrorists” on the Channel 4 News. A lot of newspaper think pieces have been spawned as a result, and the ASA has since announced that the ads will be banned, but sadly a lot of Protein World has no doubt also been sold. Happily, the week has ended with a smile though, via this witty ad response to the fuss from Carlsberg, which is running in London now, tactically placed in close proximity to the remaining Protein World ads. Nicely played, Carlsberg.
These amusing ads for the Guardian and Observer from BBH London are a continuation of the brands’ message to ‘own the weekend’ by buying their papers. In these new spots, we see how easily others can steal all the weekend fun, with children’s parties and fun runs. Creative director: Jockim Borgström; Creatives: Jack Smedley, George Hackforth-Jones; Director: James Rouse; Production company: Outsider; Post: MPC.
In case anyone is unaware, Apple has launched a watch. A series of films for the new product has appeared this week, and while they lack the dynamism and grandeur of some of Apple’s recent iPad spots, they do a good job of showing the watch in action, and positioning it as a lifestyle item, rather than a gadget.
We close with a sweet film for Coca-Cola about a man and his dog, which features animation with a classic Disney vibe. Agency: Wieden + Kennedy Portland; Directors: Todd Mueller, Kylie Matulick; Production company: Psyop.