Ads of the Week

It’s hot, and the British are bothered. But to keep you chuckling while you boil, here’s a comedy-filled Ads of the Week…

It’s hot, and the British are bothered. But to keep you chuckling while you boil, here’s a comedy-filled Ads of the Week…

First up, we have a man in a giant penis suit, promoting safe sex to Norwegians on behalf of sexual health charity RFSU. There’s something of the classic Tango ads about this spot, but the real joy comes from the sheer delight the actor is having playing this ‘part’.


Agency: Involve


Aimed at 17-24 year-olds, this fun ad for Braun portrays childhood as a platform computer game. Agency: AMV BBDO; Creative directors: Mike Hannett, Dave Buchanan; Creatives: Mike Crowe, Rob Messeter; Director: Keith Schofield; Production company: Keith Schofield.


We’re used to ads featuring babies looking all cutesy and gurgly but this spot for Pampers Wipes focuses on the other side of the coin: the pooface. Agency: Saatchi & Saatchi; ECD: Kate Stanners; Creatives: Ben Mills, Matt Butterfield; Director: Olly Blackburn; Production company: Great Guns.


Canal+’s latest ad is a gloriously over-the-top sci-fi number to promote the broadcaster’s new wi-fi box. For something so silly, it is brillantly produced. Agency: BETC; ECD: Stéphane Xiberras; Creative director: Olivier Apers; Creatives: Sophian Bouadjera, Lucas Bouneou; Director: Antonine Bardou-Jacquet; Production company: Partizan.


We move away from the LOLs for our final campaign this week, which features a series of beautiful murals which have been placed around Moscow. The ads are part of Nike Women’s global ‘Better For It’ campaign and feature female athletes from various sporting disciplines. Agency: Wieden + Kennedy Amsterdam; ECDs: Mark Bernath, Eric Quennoy; Creative directors: David Smith, Alvaro Sotomayor, Craig Williams; Creatives: Ignasi Tudela, Zoe Hawkins; Head of content: Joe Togneri; Director/photographer: Carlos Serrao; Production company: Terrie Tanaka Management.

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Floating an idea

TBWA’s floating house for Airbnb, unveiled in London last month, was a brilliant piece of experiential advertising. Creative directors Nick and Steve Tidball explain how it was made, and the challenges of building a fully-equipped residence capable of cruising down the River Thames

Provocative theatre: an interview with Headlong’s Henny Finch and Jeremy Herrin

With a remit to produce “risk taking and provocative new work”, theatre company Headlong has become known for its bold use of visuals and a desire to tackle some difficult themes. In this feature from our July issue, we speak to artistic director Jeremy Herrin and executive director Henny Finch about the company’s work, from 1984 to Chimerica and The Nether

Watch this space

(Above: From 360 degree live action short New Wave by Samir Mallal and Framestore’s Aron Hjartarson. See I’m sitting on a beach, eavesdropping on a young couple. If I turn my head I can hear their voices more clearly over the sound of the surf. Are they going to move in together? Or break up? […]

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London