It’s hot, and the British are bothered. But to keep you chuckling while you boil, here’s a comedy-filled Ads of the Week…
First up, we have a man in a giant penis suit, promoting safe sex to Norwegians on behalf of sexual health charity RFSU. There’s something of the classic Tango ads about this spot, but the real joy comes from the sheer delight the actor is having playing this ‘part’.
Aimed at 17-24 year-olds, this fun ad for Braun portrays childhood as a platform computer game. Agency: AMV BBDO; Creative directors: Mike Hannett, Dave Buchanan; Creatives: Mike Crowe, Rob Messeter; Director: Keith Schofield; Production company: Keith Schofield.
We’re used to ads featuring babies looking all cutesy and gurgly but this spot for Pampers Wipes focuses on the other side of the coin: the pooface. Agency: Saatchi & Saatchi; ECD: Kate Stanners; Creatives: Ben Mills, Matt Butterfield; Director: Olly Blackburn; Production company: Great Guns.
Canal+’s latest ad is a gloriously over-the-top sci-fi number to promote the broadcaster’s new wi-fi box. For something so silly, it is brillantly produced. Agency: BETC; ECD: Stéphane Xiberras; Creative director: Olivier Apers; Creatives: Sophian Bouadjera, Lucas Bouneou; Director: Antonine Bardou-Jacquet; Production company: Partizan.
We move away from the LOLs for our final campaign this week, which features a series of beautiful murals which have been placed around Moscow. The ads are part of Nike Women’s global ‘Better For It’ campaign and feature female athletes from various sporting disciplines. Agency: Wieden + Kennedy Amsterdam; ECDs: Mark Bernath, Eric Quennoy; Creative directors: David Smith, Alvaro Sotomayor, Craig Williams; Creatives: Ignasi Tudela, Zoe Hawkins; Head of content: Joe Togneri; Director/photographer: Carlos Serrao; Production company: Terrie Tanaka Management.