Ads of the Week

This week we were impressed by ads for BBC Drama, HSBC and Sixt, plus a sweet online tool from the Barbican. First up though, are a set of US holiday ads (yep, it’s started) for the Gap, shot by Sofia Coppola…

This week we were impressed by ads for BBC Drama, HSBC and Sixt, plus a sweet online tool from the Barbican. First up though, are a set of US holiday ads (yep, it’s started) for the Gap, shot by Sofia Coppola…

The ads fall under the Gap’s new tagline, Dress Normal, which was launched in the summer by a series of slightly mysterious spots shot by David Fincher. These new ads by Coppola have a stronger core idea, playing on the notion that while you might ‘dress normal’, most people, especially your family at Christmas, are far from regular. There are four ads in the series, and the most successful ones feature the oddest characters – our favourites are the two shown above. Agency: Wieden + Kennedy New York; ECDs: Susan Hoffman, David Kolbusz; Creative directors: Stuart Jennings, Susan Hoffman; Copywriters: Laddie Peterson, Al Merry; Art directors: Jaclyn Crowley, Jeff Dryer; Director: Sofia Coppola; Production company: The Directors Bureau.

The BBC has been engaging in some blockbuster self-promotion of late. First we had BBC Music‘s epic new version of The Beach Boys’ God Only Knows, and now BBC Drama is having a turn, with a celebration of its work helmed by Benedict Cumberbatch. The film opens with Cumberbatch intoning the ‘seven ages of man’ monologue from As You Like It. As the actor lists each age, appropriate footage from BBC dramas appears on screen: Call The Midwife for infancy etc. The film works especially well because of its mix of new and vintage BBC series, with scenes from The Singing Detective and of Colin Firth in Pride & Prejudice appearing alongside the inevitable Doctor Who and crime drama footage.

Saatchi & Saatchi has created this new spot to promote HSBC’s international golf sponsorship which does a surprisingly good job of making the sport look edgy and fun. ECD: Kate Stanners; Creatives: Gemma Philips, Mark Slack; Director: Scott Lyon; Production company: Outsider.

It’s hard to make car rental companies seem cheerful, let alone nice, yet these quirky new spots from BETC Paris for Sixt make a good fist of it. Creative director: Olivier Apers; Creatives: Jordan Lemarchand, Julien Deschamps; Director: Jack Cole; Production company: Rita Production.

Our final pick this week is a lovely piece of self-promotion from the Barbican in London, which comes in the form of an online tool which helps you find events and exhibitions at the arts centre to suit your mood. The ‘Sentiment Search Tool’ has been created by The Project Factory and orders the Barbican’s vast programme into categories based on emotions, so whether you are feeling ‘dazzling’ or ‘nightmarish’, there will be something for you to visit. Play with the tool online at feelings.barbican.org.uk.

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Creative Lead

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