We’ve got a bumper round up of great ads to share with you this week, including a smattering of Christmas work, a few charity pieces, and a really quite silly film for Skittles. First up though, Kevin Bacon stars in an ad for CR!
Not really (do you think we’d dare use comic sans?)… The still above comes from an ad generator that New York-based agency Walrus has created for Shop For Good, a US non-profit organisation that aims to promote small businesses and shopping locally. Kevin Bacon seems happy to hawk almost anything these days so he’s a great choice for the site, which offers the chance for anyone to create their own Bacon ad (technically you’re supposed to be a local business though).
Play with the site at shopforgood.net/kevinbaconloveslocalbiz/.
Most of the Christmassy ads are out now, but here’s a witty, well-observed piece of work from Oral B that arrived this week. Agency: Publicis.
And here’s a campaign from DLKW Lowe for Morrisons supermarket which features wrapping paper adorned with Xmas foodstuffs. The paper forms the backdrop for a series of print ads (sprouts shown above) and full size sheets of it will also be included as inserts in various UK publications this weekend so you can wrap your own pressies in images of turkey. We’ve seen novelty wrapping paper campaigns from brands before, but the photography here (shot by Patrice de Villiers) makes this work particularly stand out. ECDs: Richard Denney, Dave Henderson; Creative director: Tom Hudson; Creatives: Ben McCarthy, Seb Housden; Head of design: Ryan Self; Designer: Augusta Lindquist.
It’s not often we feature case studies here on the CR blog, but this film explaining a complex campaign for the Ubisoft game Assassin’s Creed Unity is worthy of mention. It demonstrates how ad agency Sid Lee Paris brought gaming fans directly into the heart of the ad for the game, which came out earlier this year, when they invited them to design characters to appear in it. Those that were chosen were then tagged with the maker’s name so viewers could track their character’s journey in the spot. ECD: Sylvain Thirache; Creative directors: Céline & Clément Mornet Landa, Stéphane Soussan; Digital production: Iconoclast Digital; Film production: Iconoclast; Director: Joseph Kosinski.
Skittles’ style of kooky advertising arguably jumped the shark a little while ago, but there are still moments to enjoy in this documentary style film about a man who has been “struck by a rainbow” and is now permanently covered in Skittles. It’s no Touch though, sadly. Agency: BBDO Toronto.
AMV BBDO and Caviar Digital has created a clever interactive campaign to promote the new high-visibility Proviz Reflect360 jacket and the safety benefits it offers to cyclists. The film above serves as an intro to the piece but the work is more effective on the interactive site, where simply clicking a button allows you to flick between the hi-vis jacket and a regular black one and see just what a difference it makes. Visit the site at outofthedark.tv. Creative directors: Toby Allen (AMV BBDO), Falk Eumann (Caviar Digital); Creative: Jim Hilson; Director: Emile Rafael; Interaction design: Laura Tool, Anne Streef.
This film for Scotland’s Fire & Rescue Service from The Union in Edinburgh is simple but powerful, using a vivid image to emphasise just how little time fire gives you to escape if you don’t have a smoke alarm.
We finish this week’s round up with an equally sobering piece of work, this time from Grey Toronto for the activist group Moms Demand Action for Gun Sense in America. A recent report has documented almost 100 school shootings in the US in the two years since the tragedy at Sandy Hook Elementary School in Newtown, and this spot demonstrates, without drama or fuss, the chilling day-to-day effect this threat has on the lives of children. Chief creative officer: Patrick Scissons; Director: Phil Brown; Production company: Untitled Films.