We’re only just over a week into the new year, but already the ad industry has surpassed itself, with a plethora of great new campaigns released. As well as Ikea and Nike+, which we’ve already covered, here are the other ads that have impressed us this week…
First up is this great print campaign from M&C Saatchi Stockholm which challenges your knowledge of flags to point out some of the countries that Norwegian Airlines flies to. (While this ad has proved very popular on Twitter this week, one of our readers did point out that the flags-within-the-flag trick has been common knowlege on Reddit for some time).
Next up is an ad from Leo Burnett Change for the NSPCC, which uses simple animation to illustrate how playing around on social media can quickly get out of hand. Creatives: Alison Steven, Liam Bushby; Creative director: Beri Cheetham; ECD: Justin Tindall; Directors: Dan & Jason; Production company: Hornet Inc.
Sticking with charity work, it wouldn’t be new year without a new, hard-hitting anti-smoking campaign. This one focuses on smokers of roll-ups and graphically illustrates the damage that the habit does to the body (warning: it does get quite nasty!). Agency: Dare; Creatives: Pippa Harrigan, Andrew Edelston; Director: Simon Ellis; Production company: Mad Cow.
A few new year-themed films now. First up is this sweet ad for Fisher-Price, which features a selection of mothers in seven countries around the world who gave birth in the early hours of 2015. Each shares their wishes for their newborns in their future lives in the film. With the spot released online on January 1, it was a very quick turnaround indeed to capture the footage and turn it into a cohesive piece of work. Agency: Weber Shandwick; ECD: Josh Gilbert; Creatives: Matt Bogard, Jess Davis; Director: Patrick Creadon.
Greg Barth created this beautiful new year’s film for Belgian electronic music platform Hello Play entirely in-camera. Barth utilised 3D printing, stop frame animation and 6kg of white chocolate in making the piece. Production company: Blinkink.
For its new year celebration, Pepsi Max used mousetraps instead of fireworks to create an explosion of colour. 2,014 mousetraps were used to set off 2,015 ping pong balls (see what they’ve done there?) in a chain reaction which was captured in one take, and lasted only 15 seconds in real time. Agency: AMV BBDO; Creatives: Adam Whitaker, Julian Harriman-Dickinson; Director: Julian Harriman-Dickinson; Production company: HarrimanSteel.
We finish with the new campaign for global fitness chain Equinox, which is notorious for its bold campaigns that aim to suggest that getting fit will make you more adventurous, confident and less inhibited. In the past, Equinox has caused a bit of controversy with its imagery, and it’s unlikely that this new campaign will please this Jezebel writer, but they certainly stand out in the fitness category. Agency: Wieden + Kennedy New York; ECDs: Susan Hoffman, David Kolbusz; Creative director: Stuart Jennings; Creatives: Julia Neumann, Mathieu Zarbatany; Photographer: Rankin.