Rounding up the best posters and press ads to have arrived at CR towers this week, starting with a beautifully crafted retro print campaign from Nike celebrating Italy’s World Cup success, plus the latest burst from The Economist and Renault.
Wieden+Kennedy, Amsterdam have created a retro poster campaign specifically for Nike Italy that both celebrates the nation’s current World Cup winners status and launches a spanky new football boot called Celebration. Eight beautifully illustrated posters each feature a member of the winning team but depict the players as if each is a traditional Italian brand from the 50s. Zambrotta is an Espresso, Cannavaro is ice cream, Gattuso is pasta, Zaccardo is a motorbike… “It’s about national pride,” explains Italian copywriter Carlo Cavallone. “We wanted to create posters that would commemorate the World Cup, with a made-in-Italy feel – all very simple and bold, paying homage to vintage advertising.” Over the next six months, a series of eight 30 second animated spots will roll out on Italian TV, each one taking the illustrative style of one of the posters as its starting point. These ads will focus on the new product – the available-only-in-Italy gold and blue Celebration boots.
Creative directors: Mark Hunter, Alvaro Sotomayor
Art director: Anders Stake
Copywriter: Carlo Cavallone
Design collective: Happycentro, Sintetik
Illustrators: Mauro Gatti (Cannavaro and Iaquinta), Giullano Garonzi and Federico Galvani (Materazzi), Federico Galvani (Zambrotta), Anders Stake (Gattuso), Pierre Janneau (Pirlo), Sezay Altinok (Zaccardo)
Art buyer: Andrew Koningen
AMV BBDO’s latest work in its 22-year campaign for The Economist breaks on the 25 September.
Intellectual property developer: Jeremy Tribe, Prabs Wignarajah, Tony Hardcastle, Mark Tweddel
Superman: Mark Fairbanks & Paul Cohen
Lifts and separates: Mark Fairbanks & Paul Cohen
World domination: Paul Pateman, Mike Nicholson & Barney Ashton
Finally, we have this Renault ad from Lowe Mexico: a car so fast, it catches itself up.
Chief Creative Officer: Humberto Polar
Creative Director: Flavio Pantigoso/Agustín Esteban
Copywriter: Flavio Pantigoso
Art Director: Agustín Esteban/ Enrique Arellano/José Hernández