Ads Of The Week

Rounding up the best posters and press ads to have arrived at CR towers this week, starting with a beautifully crafted retro print campaign from Nike celebrating Italy’s World Cup success, plus the latest burst from The Economist and Renault.

Cannavaro Nike ad

Rounding up the best posters and press ads to have arrived at CR towers this week, starting with a beautifully crafted retro print campaign from Nike celebrating Italy’s World Cup success, plus the latest burst from The Economist and Renault.

NIke ad 1

Wieden+Kennedy, Amsterdam have created a retro poster campaign specifically for Nike Italy that both celebrates the nation’s current World Cup winners status and launches a spanky new football boot called Celebration. Eight beautifully illustrated posters each feature a member of the winning team but depict the players as if each is a traditional Italian brand from the 50s. Zambrotta is an Espresso, Cannavaro is ice cream, Gattuso is pasta, Zaccardo is a motorbike… “It’s about national pride,” explains Italian copywriter Carlo Cavallone. “We wanted to create posters that would commemorate the World Cup, with a made-in-Italy feel – all very simple and bold, paying homage to vintage advertising.” Over the next six months, a series of eight 30 second animated spots will roll out on Italian TV, each one taking the illustrative style of one of the posters as its starting point. These ads will focus on the new product – the available-only-in-Italy gold and blue Celebration boots.

NIke ad 2
Gattusso NIke ad

Credits
Creative directors: Mark Hunter, Alvaro Sotomayor
Art director: Anders Stake
Copywriter: Carlo Cavallone
Design collective: Happycentro, Sintetik
Illustrators: Mauro Gatti (Cannavaro and Iaquinta), Giullano Garonzi and Federico Galvani (Materazzi), Federico Galvani (Zambrotta), Anders Stake (Gattuso), Pierre Janneau (Pirlo), Sezay Altinok (Zaccardo)
Art buyer: Andrew Koningen

Economist ads 1

AMV BBDO’s latest work in its 22-year campaign for The Economist breaks on the 25 September.
Credits:
Intellectual property developer: Jeremy Tribe, Prabs Wignarajah, Tony Hardcastle, Mark Tweddel
Superman: Mark Fairbanks & Paul Cohen
Lifts and separates: Mark Fairbanks & Paul Cohen
World domination: Paul Pateman, Mike Nicholson & Barney Ashton

Economist ads 2
Economist ads 3

Finally, we have this Renault ad from Lowe Mexico: a car so fast, it catches itself up.

Renault Mexico ad

Chief Creative Officer: Humberto Polar
Creative Director: Flavio Pantigoso/Agustín Esteban
Copywriter: Flavio Pantigoso
Art Director: Agustín Esteban/ Enrique Arellano/José Hernández

More from CR

The (Graphic) Power of the Press

It is impossible to tell the story of late twentieth century Britain without reference to The Sun. For right or wrong, the tabloid newspaper is central to the narrative of a country that, in the 1980s particularly, was more divided than at any time before or since. On its pages – and most especially on its front pages – The Sun embodied the dominant political and social spirit of the times. Seldom can graphic design have been used to such dramatic effect.

James Joyce

In common with many of his contemporaries, James Joyce supplemented his full-time job at a design studio with a stream of freelance work, including promotional badges and flyers for monthly clubnight It’s Bigger Than (CR Oct 04) and window graphics for London’s Carhartt store (CR April).

The (No Graphic) Design Issue

Here we go again. Today’s Observer Magazine proudly proclaims itself to be “The Design Issue” and yet, with wearisome predictability, we search its glossy pages in vain for any acknowledgement that design can, just sometimes, be about the organisation and dissemination of information and ideas. Unless, of course, those ideas are rendered in ruinously expensive polycarbonate.

Graphic design’s invisibility in the British national press long ago ceased to be a surprise. Now it’s just downright rude.

Wallpaper* Is Ten

Wallpaper* has thrown everything but the proverbial kitchen sink at the cover of the magazine’s tenth anniversary issue, out today. The result is a cornucopia of print finishing.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London