Nike Breaking2

Ads of the Year 2017

Here’s CR’s pick of the most significant advertising campaigns of 2017.

As for so many industries, 2017 has been tough on the ad world, which continues to be buffeted by the winds of change blowing through media and technology. Despite this, a number of campaigns and ideas have emerged that demonstrate that ads can still be a relevant cultural force.

On our list of ten favourites this year are ads that are by turns witty, political and daring. In a climate that can be increasingly bland and conformist, they demonstrate that the brands that go bold will shine brightest.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire