Advertisers go crazy for selfies

Perhaps the ‘Oscars selfie’ is to blame. Or maybe it was the massive success of the #nomakeupselfie. It’s hard to be certain but what is clear is six months on from it being named the word of the year for 2013 it seems that every brand suddenly wants a piece of the selfie action…

Perhaps the ‘Oscars selfie‘ is to blame. Or maybe it was the massive success of the #nomakeupselfie. It’s hard to be certain but what is clear is six months on from it being named the word of the year for 2013 it seems that every brand suddenly wants a piece of the selfie action…

In honour of this, we bring you a selfie advertising round-up special. Before we begin, however, it is worth noting that the selfie in ads is of course not a particularly new thing – in 2012, Lowe Cape Town created a clever campaign for the Cape Times newspaper that reimagined famous photos from history as selfies, and last December, Turkish Airlines released a hugely successful ad that featured Kobe Bryant and Lionel Messi in a ‘selfie shootout’. Lately though, the selfie preoccupation has ramped up considerably: these five campaigns have all launched in the last few weeks.

To begin, we have an ad from Saatchi & Saatchi Thailand for the Huawei Honor 3C mobile phone, which shows various people attempting to capture an extreme selfie.

Next, BETC Paris has created an ad for French DIY store Leroy Merlin which offers up a subtle twist on the selfie photo.

French Connection is currently offering shoppers the ‘ultimate selfie challenge’ in a project designed with digital agency Somewhat. An interactive selfie booth is installed in its Regent Street store in London, where customers can snap images of themselves in clothes with the photos then briefly displayed in the windows of the store. Find out more online here.

National Geographic’s latest poster campaign is a striking piece of work, featuring animals posing for, yes, you’ve guessed it, selfies. The ads play on the recent trend for posing pets as if they’ve just taken selfie snaps, but here pandas, bears and kangaroos get in on the act too. The ads are by art director Silvio Medeiros.

We finish with a set of posters from TBWA Buenos Aires for travel company Medicus which plays on the narcissism inherent to the selfie, by featuring people grinning at their cameras while blocking out famous landmarks. The images are accompanied by the terrifying tagline ‘When you travel, there’s nothing more important than yourself’. Eeek.

So what does this all mean? Well, nothing more really than the fact that advertising loves being part of a trend, and, perhaps, that the selfie ‘phenomena’ may have finally jumped the shark. What will be up next?

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