Advertising meets scientific research in new Deutsche Telekom game Sea Hero Quest

Deutsche Telekom and Saatchi & Saatchi have created Sea Hero Quest, a new mobile and online game, which is designed to provide scientific data every time it is played. This data will be used directly to aid research into dementia

Created in collaboration with Alzheimer’s UK, UCL, the University of East Anglia, and Glitchers game developers, Sea Hero Quest is inspired by the insight that Deutsche Telekom’s 200 million users worldwide spend 3 billion hours weekly playing online and mobile games. The brand and Saatchi & Saatchi wondered if some of this time could be spent ‘gaming for good’ – where players could spend time playing a game they enjoyed but at the same time contribute useful research information.