Advertising meets scientific research in new Deutsche Telekom game Sea Hero Quest

Deutsche Telekom and Saatchi & Saatchi have created Sea Hero Quest, a new mobile and online game, which is designed to provide scientific data every time it is played. This data will be used directly to aid research into dementia

By

Created in collaboration with Alzheimer’s UK, UCL, the University of East Anglia, and Glitchers game developers, Sea Hero Quest is inspired by the insight that Deutsche Telekom’s 200 million users worldwide spend 3 billion hours weekly playing online and mobile games. The brand and Saatchi & Saatchi wondered if some of this time could be spent ‘gaming for good’ – where players could spend time playing a game they enjoyed but at the same time contribute useful research information.

Latest from CR

More from CR

The Monthly Interview: Glenn Kitson

In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same

Image shows the text-based design on the cover of the book On NFTs by Robert Alice, and a metal hard-case, on a bright blue background. The spread features

What happened to NFTs?

Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments

Opening Line

Why brand language matters

Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines

Otherway acquisition

Otherway on being acquired

Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way

AI Iain Tait

Laughing with AI

AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait