Advertising: The new sadism

Why is advertising so fixated with pain? Well, it’s something that everyone can understand, argues Gordon Comstock

This article first appeared online on the Cr Blog. Read it and the ensuing discussion here.

More from CR

Esquire’s New Cover Star: Morph

Following the recent death of the wonderful TV presenter and artist Tony Hart, one of his most famous creations, Morph, is to appear on the cover of the March issue of Esquire. And he finally has some clothes

O’Shea And Cinimod Shine A Light

In artist and designer Chris O’Shea’s latest project, an array of emergency beacon lights interacts with visitors, tracking their movements through a Dublin gallery

Advertising And The New Sadism

Pain is something that everyone can relate to – which is why ad agecnies are currently so fascinated by it, argues Gordon Comstock

Plenty to chew on

In crEATe, The Future Laboratory examines the complex
relationship between food and design. Clem Halpin tucks in

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency