Ageing Process
Renowned photographer Nadav Kander has directed Age UK’s new commercial, which features people from every decade from 0 to 100. In a crowded charity market, the ad avoids shock and instead uses beauty and poignancy to stand out
Renowned photographer Nadav Kander has directed Age UK’s new commercial, which features people from every decade from 0 to 100. In a crowded charity market, the ad avoids shock and instead uses beauty and poignancy to stand out