Agency of the Year

This year, we have joint winners for Agency of the Year, the advertising agency with the most work selected for The Annual: Abbott Mead Vickers. BBDO and Bartle Bogle Hegarty

Bartle Bogle Hegarty may have had a tough year financially (but then, who hasn’t?) but the creative standard was as high as ever. As with AMV, the agency displayed its ­interactive chops with the MySpace Fan Video project in which users could integrate their profile picture with footage featuring various recording artists. But there ­ was also great work in film for Audi and Johnnie Walker and in print for Lynx to show off the agency’s all-round ­talent. In the former, actor Robert Carlyle tells the story of the famous whisky through an unbroken, six-minute shot while the latter uses Julian Wolkenstein’s photos for some saucy Christmas fun.

Above: BBH’s charming Audi Unboxed commercial. Below: Robert Carlyle tells the story of Johnnie Walker in one unbroken shot.

As the biggest UK advertising agency in terms of billings and a reputation for great television commercials, it was a surprise to see AMV.BBDO score with two major digital projects in this year’s Annual: Walkers Do Us A Flavour, The Economist Thinking Space and Doritos Dodgeball. In fact, this year’s Annual was marked by the number of ­digital or non-traditional ­projects from what we ­perhaps will have to stop referring to as ‘traditional’ agencies. Last year our Agency of the Year was the digital native AKQA: this year, the big old boys fight back.


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