Agency of the Year

This year, we have joint winners for Agency of the Year, the advertising agency with the most work selected for The Annual: Abbott Mead Vickers. BBDO and Bartle Bogle Hegarty

BBH
Bartle Bogle Hegarty may have had a tough year financially (but then, who hasn’t?) but the creative standard was as high as ever. As with AMV, the agency displayed its ­interactive chops with the MySpace Fan Video project in which users could integrate their profile picture with footage featuring various recording artists. But there ­ was also great work in film for Audi and Johnnie Walker and in print for Lynx to show off the agency’s all-round ­talent. In the former, actor Robert Carlyle tells the story of the famous whisky through an unbroken, six-minute shot while the latter uses Julian Wolkenstein’s photos for some saucy Christmas fun.

Above: BBH’s charming Audi Unboxed commercial. Below: Robert Carlyle tells the story of Johnnie Walker in one unbroken shot.

AMV.BBDO
As the biggest UK advertising agency in terms of billings and a reputation for great television commercials, it was a surprise to see AMV.BBDO score with two major digital projects in this year’s Annual: Walkers Do Us A Flavour, The Economist Thinking Space and Doritos Dodgeball. In fact, this year’s Annual was marked by the number of ­digital or non-traditional ­projects from what we ­perhaps will have to stop referring to as ‘traditional’ agencies. Last year our Agency of the Year was the digital native AKQA: this year, the big old boys fight back.

 

More from CR

February

Projects that caught the judges’ attention from the month of February.

Record sleeves of the month

Our regular round-up of music packaging includes a very special release from UNKLE plus Kate Nash, Tracey Thorn and, get this, a cassette tape from Goldfrapp. Remember those?

Pantone Plus Series launches

Pantone, the company that sets the world’s standards on colour, has relaunched its Pantone Matching System as The Plus Series. As part of the launch of The Plus Series, the company has released this mini documentary giving an insight into the way it works…

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency