Bartle Bogle Hegarty may have had a tough year financially (but then, who hasn’t?) but the creative standard was as high as ever. As with AMV, the agency displayed its interactive chops with the MySpace Fan Video project in which users could integrate their profile picture with footage featuring various recording artists. But there was also great work in film for Audi and Johnnie Walker and in print for Lynx to show off the agency’s all-round talent. In the former, actor Robert Carlyle tells the story of the famous whisky through an unbroken, six-minute shot while the latter uses Julian Wolkenstein’s photos for some saucy Christmas fun.
Above: BBH’s charming Audi Unboxed commercial. Below: Robert Carlyle tells the story of Johnnie Walker in one unbroken shot.
As the biggest UK advertising agency in terms of billings and a reputation for great television commercials, it was a surprise to see AMV.BBDO score with two major digital projects in this year’s Annual: Walkers Do Us A Flavour, The Economist Thinking Space and Doritos Dodgeball. In fact, this year’s Annual was marked by the number of digital or non-traditional projects from what we perhaps will have to stop referring to as ‘traditional’ agencies. Last year our Agency of the Year was the digital native AKQA: this year, the big old boys fight back.