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Why AI should be a musical force for good

If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice

How is AI impacting your day-to-day work? Are you rushing to write prompts every chance you get? Or are you keeping your distance for fear of the repercussions?

The rise of AI use across the creative industries has been met with excitement but simultaneous unease, particularly when it comes to the practical day-to-day implications of working hand-in-code with the tech. But the reality for many of us is that AI can serve an enhanced and amplifying purpose, particularly when it comes to the music industry.

Over the last few years, AI technologies in the music industry have been woven into the fabric of how creators create. They are useful, efficient, enhancing tools that allow creators more time and energy to focus on the creative work at hand.

But then there’s the other side to this technology. I’m referring to purely generative music, where the music is trained on non-permissioned data sets. In short, on music the AI doesn’t actually have the rights to.