Strangers aren’t so bad, says Airbnb’s latest campaign

A new film, starring a trio of bigfoot-esque creatures, encourages homeowners to list their properties on the platform

It’s a dark and gloomy night, and a group of monsters appear to be breaking into a house. They quickly make themselves at home, have a good rifle through the records, and chance upon Kevin Morby’s Beautiful Strangers – which is when it becomes clear these aren’t monsters, they’re friendly, albeit exceptionally hairy, Airbnb guests.

The film follows them as they do all the things you’d expect – making tea, having dinner, enjoying the lakeside view, and going for a hike. Along the way there’s some brilliant acting, or possibly puppeteering, particularly with the creatures’ very expressive ears.

Why has Airbnb made a film about a family of shaggy beasts? All is revealed in the tagline – strangers aren’t so strange. The campaign appears to be a bid to encourage nervous homeowners to put aside their fears of nightmare guests and give hosting a go.

According to Airbnb, it’s welcomed over a billion visitors so far, with hosts opening their homes to half a million strangers every day. And as anyone who tried to book a holiday in the UK this summer will know, the business absolutely boomed between Covid lockdowns.

It’s not clear if the film is an in-house effort, or created by an agency, but it’s a charming piece of work that captures the experience of being an Airbnb guest, as well doing its best to lay worries to rest for potential hosts.

JUNIOR GRAPHIC DESIGNER

Milton Keynes