Airside’s Green Print Job For Greenpeace

London-based design studio Airside has created the suitably green identity for Greenpeace’s Airplot! campaign to prevent a third runway at Heathrow airport.
In a nutshell, Greenpeace has bought a piece of land in the middle of the proposed runway site and, although the deeds can only have four legal owners (actress Emma Thompson, comedian Alistair McGowan, prospective Tory parliamentary candidate Zac Goldsmith and Greenpeace are named on the deeds), the organi­sation is inviting everyone to sign up for a piece of the plot in order to further the Airplot! cause.
Read on to see more images of the identity and also some of the images that Airside recently posted on its blog that reveal some of the ideas and sketches that gave birth to this identity, as well as work in progress images documenting the creation of the various graphic elements of the identity – including the bespoke typeface, made by printing letters and shapes cut from corrugated cardboard…

London-based design studio Airside has created the suitably green identity for Greenpeace’s Airplot! campaign to prevent a third runway at Heathrow airport.

In a nutshell, Greenpeace has bought a piece of land in the middle of the proposed runway site and, although the deeds can only have four legal owners (actress Emma Thompson, comedian Alistair McGowan, prospective Tory parliamentary candidate Zac Goldsmith and Greenpeace are named on the deeds), the organi­sation is inviting everyone to sign up for a piece of the plot in order to further the Airplot! cause.

Read on to see more images of the identity and also some of the images that Airside recently posted on its blog that reveal some of the ideas and sketches that gave birth to this identity, as well as work in progress images documenting the creation of the various graphic elements of the identity – including the bespoke typeface, made by printing letters and shapes cut from corrugated cardboard…


Behold, Airplot! Thick, Medium and Thin…

To see more images and read Airside’s explanation of the design process, visit the Airside blog

More info on Airplot! can be found at greenpeace.org.uk/climate/airplot

More from CR

Design Indaba Blog: Day Two

Day two of Cape Town’s Design Indaba began very promisingly, with a demonstration of the best that South African animation has to offer. Jannes Hendrikz and Markus Smit from The Black Heart Gang showed their beautiful 2006 short film, The Tale of How. The Black Heart Gang are interesting in that they’re just a trio comprised of a video-maker, an illustrator, and a writer/musician and that, between them, have produced such well-crafted and involving work…

There’s Probably A Better Atheist Bus Response

An alternative response to the atheist bus campaign, created with The Bus Slogan Generator
We shouldn’t be too surprised to learn that Christian groups are planning to respond to the atheist bus campaign which we posted about back in October. They’ve been riled by the on-bus banner that reads “There’s probably no god, so stop worrying and enjoy your life”. Now, thanks to The Bus Slogan Generator, you can come up with your own versions…

Design Awards ’09 Category Winners

Italian Vogue – A Black Issue, July 2008, fashion category winner
The winners in each category of the Brit Insurance Design Awards 2009 have been announced, ahead of an overall winner that will be revealed at a gala ceremony at the Design Museum in London on March 18.

Get Me Out Of Here

Jeremy Leslie thinks that Disappear Here, James Brown and Peaches Geldof’s new venture into youth publishing has a great name. Unfortunately that isn’t enough to detract from its empty editorial and confused design…

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency