AKQA is behind the latest mobile marketing initiative from Nike

PHOTOiD allows fans of customised footwear to seek out interesting colourways from their own environ­ment and see what they would look like when transferred onto a pair of Nike Dunks.

Users simply send a camera phone image of a particularly appealing two-tone colourway to a shortcode (via mms) and are then sent a link to the photoid mobile site where they can view their customised footwear and original photograph. By entering a unique design code at nikeid.com, users can then order their personalised shoes.

If you’re in the UK, you can mms your chosen image (a shot with well-defined strong colours is best) and the word ‘dunk’ to 88247. Wait for the link to the photoid site to come through and then check out your design.






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