Alex Valdman, Rapha
Creative Director at Rapha
![](https://creativereview.imgix.net/content/uploads/2019/10/Rapha-Studio-3664.jpg?auto=compress,format&q=60&w=1600&h=1067)
Alex Valdman is creative director at cycling brand Rapha. He started his design career by founding a streetwear brand whilst still in university, before working with Kanye West on his first brand. Since then he’s been applying design thinking and spearheading innovation to deliver industry-leading products at top sportswear and streetwear brands globally.