4Creative: All 4 rebrand

Honourable Mention: Design, Motion Graphics and Moving Parts

4Creative, in partnership with DixonBaxi, created a new brand identity for All 4, Channel 4’s streaming service, including a new logo and full motion graphics brand toolkit for use across on air, off air, social and on the All 4 streaming service itself.

The new All 4 logo is a 2D version of the classic Channel 4 logo featuring a streaming bar at its core, which plays a central role in the rest of the branding and aims to act as a reminder of the endless content available on All 4.

The All 4 rebrand marks the culmination of a wider rebrand across the Channel 4 portfolio which began in autumn 2018 with the objective of aligning all channel brands around the Channel 4 master brand and creating a greater sense of unity.

Brand Agency: DixonBaxi
Agency/Production Company: 4Creative
Channel 4 Head of Marketing: James Walker
Group Marketing Manager: Grace Ayres
Associate Creative Director: Harry Ead
Producer: Haydn Clarke
Graphic Designer: Karun Agimal
Motion Designer: Iain Acton
ECD: Alice Tonge
Creative Directors: Dan Capstick, Landy Slattery
Design Director: Tim Fellowes
Designers: Patrick Carroll, Brendon O’Dwyer, Ollie Booth
Head of Production: Clare Brown
Senior Producer: Louise Oliver
Group Business Director: Matt Berry


Milton Keynes