The annual jamboree that is the Cannes Lions Festival of Creativity took place last week, bringing ad agencies, brands, tech companies and more to the south of France to hear talks, party, and have meetings, meetings, meetings.

Now in its 70th year, Cannes Lions is an exciting and epic affair with events happening both on the official programme but also in specially constructed pavilions all along the beachfront and beyond, where famous figures from music, entertainment and sport rubbed shoulders with those from the industry, all there to share their views on the future of advertising, marketing and tech.

Each Cannes Lions will usually be dominated by one topic and this year this was inevitably AI. Both those creating generative AI platforms and those using them discussed how it will change the boundaries of creativity and the industry as a whole, with the arrival of a new report from Forrester predicting that 7.5% of ad jobs in the US would be taken over by AI by 2030 providing a sinister backdrop.

Despite the plethora of talks taking place, the backbone of Cannes Lions remains its awards, with the winners in its – deep breath – 32 categories announced over the course of the week.

There were countless bronze, silver and gold awards handed out but the most coveted prize is the Grand Prix, of which 34 were awarded this year. It is these awards that give the strongest sense of where the industry sees itself or where it wants to go in the future. We have listed them all below: get stuck in.

FILM

Apple: Relax it’s iPhone – RIP Leon; Agency: Apple

ITV X CALM: The Last Photo; Agency: adam@eveDDB

TITANIUM

The Government of Tuvalu: The First Digital Nation; Agency: The Monkeys/Accenture Song

OUTDOOR

British Airways: A British Original; Agency: Uncommon Creative Studio

ENTERTAINMENT/ENTERTAINMENT LIONS FOR GAMING

Clash of the Clans: Clash from the Past; Agency: Wieden+Kennedy

ENTERTAINMENT LIONS FOR MUSIC

Michael Kiwanuka: Beautiful Life; Production Company: Smuggler

Apple: The Greatest; Agency: Apple

ENTERTAINMENT LIONS FOR SPORT

Michelob Ultra: Dreamcaster; Agency: FCB New York

BRAND EXPERIENCE & ACTIVATION

EA Sports & Apple: FIFA 23 X Ted Lasso; Agency: Apple

INNOVATION

Augmental: MouthPad; Agency: Wunderman Thompson

MOBILE

Pedidos YA: World Cup Delivery; Agency: Gut

PRINT & PUBLISHING

Annahar Newspaper: Newspapers Inside, The Newspaper Edition; Agency: Impact BBDO

RADIO & AUDIO

Skinny: Lawyer, Ad Agency, Strip Club; Agency: Colenso BBDO

CREATIVE B2B

B3 Stock Exchange & United Nations Global Compact: Eart4; Agency: AlmapBBDO

CREATIVE DATA

Stella Artois: The Artois Probability; Agency: Gut

DIRECT

Adidas: Runner 321; Agency: FCB Toronto

MEDIA

Dove: #TurnYourBack; Agency: Ogilvy

PR

DoorDash: Self Love Bouquet; Agency: Gut

SOCIAL & INFLUENCER

Samsung: Flipvertising; Agency: Chep Network

DESIGN

Microsoft: Adlam – An Alphabet to Preserve a Culture; Agency: McCann

DIGITAL CRAFT

Nike: Never Done Evolving feat. Serena; Agency: AKQA

FILM CRAFT

pgLang: We Cry Together: A Short Film; Production Company: pgLang

INDUSTRY CRAFT

JR Group: My Japan Railway; Agency: Dentsu Inc

CREATIVE BUSINESS TRANSFORMATION

Microsoft: Adlam – An Alphabet to Preserve a Culture; Agency: McCann

CREATIVE COMMERCE

HungerStation: The Subconscious Order; Agency: Wunderman Thompson

CREATIVE EFFECTIVENESS

Cadbury Celebrations: Shah Rukh Khan-My-Ad; Agency: Ogilvy

CREATIVE STRATEGY

Renault: Plug In; Agency: Publicis Conseil

HEALTH & WELLNESS

Partners Life: The Last Performance; Agency: Special

PHARMA

Eurofarma: Scrolling Therapy; Agency: Dentsu Creative

LIONS HEALTH GRAND PRIX FOR GOOD

Memorial Sloan Kettering Cancer Center: Working With Cancer; Agency: Publicis Foundation

GLASS: LION FOR CHANGE

Korean National Police Agency: Knock Knock; Agency: Cheil Worldwide

SUSTAINABLE DEVELOPMENT GOALS

Mastercard: Where To Settle; Agency: McCann Poland

GRAND PRIX FOR GOOD

Fondation Anne De Gaulle: Anne De Gaulle; Agency: Havas Paris

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