Amazon: Alexa’s Body commercial

Category: Writing; Entrant: Lucky Generals

This Amazon Alexa ad was created to run during the NFL’s Super Bowl, the biggest sporting (and advertising) event of the year in the US, attracting over 100 million viewers across all platforms. It followed hit ads for Amazon at the two previous Super Bowls, which had set a tone for the brand for commercials that were funny and sharply written.

For this spot, the team wanted to focus on the beauty of Alexa’s design. But what begins as a product shot ad suddenly takes an unexpected turn, when a female executive imagines what the perfect vessel for Alexa could be, and comes up with actor and heart-throb Michael B Jordan.

Via some sparkling writing, Jordan is then shown taking the form of ­Alexa and performing the exec’s requests to the portable assistant, much to her husband’s annoyance and the hilarity of the audience.

Agency: Lucky Generals
Creative Founder: Danny Brooke-Taylor
Art Director: Lizzie Moore
Copywriter: George Allen
Client Partner: Sarah Quinn
Account Director: Louise Bodily
Head of Film: Joe Bagnall
Assistant Producer: Camilla Hempleman-Adams
Production/Sound/Editing/Post Production Company: Hungryman
LA Director: Wayne Mcclammy
Executive Producer: Mino Jarjoura
Producer: Rick Jarjoura
Editing: The Den
Editorial Offline Editor: Christjan Jordan
Post Production: The Mill
LA Colourist: Paul Yacono
VFX Supervisor: Chris Badger
Post Production Producers: Anastasia Von Rahl, Ade Macalinao
Sound Design: Beacon Street Studios
Sound Producer: Kate Vadnais
Sound Engineer: Rommel Molina
Client: Amazon
VP Worldwide CCO: Simon Morris
Executive Director of Global Creative: Jo Shoesmith
Global Brand Marketing Lead: Sabena Gupta
Senior Campaign Manager: Jordan Walker