Amazon Books’ campaign aimed to give life to the invisible magic that happens inside our imaginations when we read, and to illustrate the co-production of writer and reader in experiencing a story.

To create the campaign, which ran across TV, social and out-of-home, ad agency Droga5 teamed up with over 20 illustrators, animators, and digital artists to visualise the highly unique and personalised experience of cracking open a good book. Then, as readers began to fall back in love with reading, a bespoke sticker pack and emojis were created to allow everyone to share their passion for reading across social platforms.

Credits:
Amazon Books: That Reading Feeling Awaits
Category: Art Direction
Entrant: Droga5 London
Agency: Droga5 London
Chief Creative Officer: Shelley Smoler
Creative Director: Matt Hubbard
Creatives: Chris Russell, Ahmed Ellabib
Head of Design: Chris Chapman
Agency Producers: Sophie Paton, Caroline Angell, Rob Steiner
Assistant Producer: Olly West
Strategy Director: Pete Heskett
Comms Strategy Director: Clemency Beale-Collins
Strategist: Sara Barqawi
Head of Account Management: Jen Knox
Senior Account Director: Tom Elias
Account Director: Laura Kidd
Account Manager: Heidi Brown
Social & OOH:
Creative Directors: Matt Hubbard, Chris Chapman
Senior Designers/Art Directors: Hannah Stewart, Matteo Alabiso
Creative: Chris Russell, Ahmed Ellabib
Motion Designers: Michael O’Brien, Rob Wicksteed 
Studio Director: Tim Larke
Art Producer: Katerina Gharraph
Senior Creative Artworker: Paul Callaby 
Artworker: Nik Coomber 
Production Company: Prettybird
Director: Tom Noakes
Executive Producers: Juliette Larthe, Ted Thornton
Head Of Production: Fiona Bamford-Phillips
Senior Producer: Cindy Burnay
New Business: Shiara Miranda
Treatment Creative Direction: Tom Manaton
Stop Motion/Puppetry Production: Benji Landman
Stop Motion/Puppetry  Production Assistant: Lottie Lindsay-Beavan
Puppeteers: Jimmy Grimes, Andy Brunskill, Hugh Purves
Horror Puppet Designer/Maker: Jimmy Grimes
Period Character Designs: Jimmy Grimes, Rachael Olga Lloyd
Director of Photography: Chris Clarke
1st Assistant Director: Laura Carrion Del Pozo
Art Dept Assist: Harrison Clark
Water Tank / SFX supervisor: Nick Roberts
Live Action Production Assistant: Becca Stovold
Animation Director: Isabel Garrett
Production Manager: Benji Landman
Director Of Photography: Daniel Morgan
Character Designer: Nelly Michenaud
Puppets: Sculpt Double
Set Build: Oliver Arnell Argles
Art Dept: Anita Bruvere, Rachael Olga Lloyd, Daisy Collingridge, Lisa Ott
Stop Frame Animators: David McShane, Anita Bruvere
Animation Rigger: Robin Jackson
Production Company: Virtual Films
Managing Director/Executive Producer: Scott Horan
Senior Producer: Joan Garcia
Producer: Dani Ojeda
Production Manager: Dani Gonzalez
Production Coordinator: Olga Airas
Production Assistant: Paula Comella
Production Designer: Maria Puig
Editing Company: Zed
Editor: Ben Crook
Edit Producer: Harriet Cawley
Assistant Editor: Matt Blacklock
Post Production: Black Kite Studios
Colour: Thomas Mangham
VFX Producer: Hannah Ruddleston
VFX Supervisor 2D: Guillaume Weiss
VFX Supervisor 3D: Fin Crowther
2D VFX team: Jonny Freeman, James Adamson, George Brunt, Andrew Curtis, Jack Stone, Venu Prasath
3D VFX team: Andrew Bartholomew, Pawel Luszczak, Marcel Ruegenberg, James Hansell, Tsvetelin Krastev
VFX On-Set Supervisor: Tito Fernandes & Jonny Freeman
Sound & Music: String & Tins
Sound Design : Jim Stewart
Producer: Olivia Endersby
Sound Design + Mix: Joe Wilkinson, Culum Simpson, Lawerence Kendrick
Music Composition: Ioana Selaru @ String & Tins
Audio Producer: Olivia Endersby
Animation: Future Power Station
Animation Director: Yibi Hu
Lead Animator: Daryl Graham
Animation Producer: Janet Smith
Character Design: Adam Relf
2D Animation/Clean Up/FX: Krystian Piotr Garstkowiak, Alejandra Anguita, Daisy Evans, Husain Untoro, Hannah Privett
Designer: Qian Tian
PreVis: Kevin O’Shea
Production Company: Studio AKA
Director: Marcus Armitage
Producer: Nikki Kefford-White
Production Assistants: Lara Salam, Meera Nasheed
Editor: Nic Gill
Animation: Marcus Armitage, Darcy Woodbridge
Artworking: Marcus Armitage
Photographer/Director: Spencer Murphy
Agent: Making Pictures
Producer: Coco Wolf
Social/OOH Artists: Anton Hjertstedt, Sam Lyon, Fantasista Utamaro, Joseph Mehuish, Alex Valentina, Thomas Burden, Yonk, Mat Voyce, Patrick Savile, Nick Kempton, Jordan Harrison, Eva Munnich, Romain Braccini, Jae Yeon Kim, Loulou João, Studio Private, Dan Woodger, Electric Theatre Collective
Creative Post-Production: Studio Private
CGI/VFX Producer: Jeremy Djaffer
Lead 2D Animator: Gabriel Thomas Ayache
CGI Artists: Adrian Roger, Joanna Juszczak, Gabriel Thomas Ayache
Creative Director: Geoff Parsons
Animators: Ivan Brou, Rebecca Tzouliou, Simon Graham, Alice Roseberry-Haynes, Ollie Dook, Simon Kristall
Executive Producer: Ben Honour
Producer: Sydney Levy
Client: Amazon Books
Director of Global Marketing: Josh Fein
Head of Brand Marketing: David Rosenberg
Senior Brand Marketing Manager: Radnyee Pradhan
Senior Brand and Campaign Manager: Ben Creasey