Amazon: Mind Reader commercial

Category: Commercials; Entrant: Lucky Generals

Created to run during the Super Bowl, the biggest TV event of the year in the US, this spot for Amazon’s Alexa stars real-life couple Scarlett Johansson and Colin Jost.

The spot sees Alexa appearing to read the duo’s minds, as the voice assistant begins ordering things, playing music and generally causing havoc while revealing thoughts that are best left hidden. The ad then concludes with Johansson and Jost agreeing that it’s ultimately better if the device can’t read minds.

Amazon: Mind Reader
Category: Commercials
Entrant: Lucky Generals
Agency: Lucky Generals
Creative Founder: Danny Brooke-Taylor
Creatives: Martin Tighe, Joe Mallet, Gareth Morgan
Client Partner: Sarah Quinn
Strategy Director: Loz Horner
Business Director: Louise Bodily
Head of Film: Joe Bagnall
Producer: Camilla Hempleman-Adams
Production Company: Hungryman LA
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Producer: Rick Jarjoura
Editing: The Den Editorial
Editing Executive Producer: Jennifer Mersis
Offline Editor: Christjan Jordan, Pieter Viljoen
Post Production: Jamm Visual
Colourist: Ricky Gausis
VFX Supervisor: Jake Montgomery
Post Production Producer: Ashley Greyson
Sound Design: Beacon Street Studios
Sound Producer: Kate Vadnais
Sound Engineer: Rommel Molina