American Apparel 2.0: sex without the sleaze?
American Apparel has relaunched in the UK – and this time, it wants to be seen as sexy and empowering. But does its new campaign do enough to distance the brand from Dov Charney and Terry Richardson?
American Apparel has relaunched in the UK – and this time, it wants to be seen as sexy and empowering. But does its new campaign do enough to distance the brand from Dov Charney and Terry Richardson?