Amnesty International campaign from Lowe Uruguay

Lowe Uruguay has created this striking print campaign for Amnesty International. Titled ‘Desaparecidos’ (‘Missing’), it aims to remember the people who were persecuted, tortured and disappeared under the military dictatorships in Uruguay, Argentina and Chile.

Lowe Uruguay has created this striking print campaign for Amnesty International. Titled ‘Desaparecidos’ (‘Missing’), it aims to remember the people who were persecuted, tortured and disappeared under the military dictatorships in Uruguay, Argentina and Chile.

The campaign commemorates 40 years of democracy in the region, yet expresses Amnesty’s ongoing fight for justice for those missing. By pairing before and after images of families who have lost someone, the campaign simply but powerfully highlights their ongoing loss.

Here is a close-up of the images from one of the posters:

Credits:
Agency: Lowe Uruguay
CCOs: Sebastián Mir, Fernando de Clemente, Diego Román
Creative directors: Jorge Gonzalez, Gonzalo López Baliñas
Creatives: Mateo Vidal, Agustin Acosta, Álvaro Díaz
Photographer: Gustavo Germano

 

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