AMV.BBDO: The Economist, Print ad campaign

“We have moved the campaign on from where it was last autumn

Though still rooted in the same colour palette we were less concerned about every­thing having to be out of a black page,” says amv.bbdo art director Paul Cohen of the second installment of new-look Economist ads. “The last set felt very graphic, this time I wanted to bring in a more tradit­ional ‘illustrative’ style to run alongside the more graphic executions. As a result I think the campaign feels broader and opens things up for the future.”

The illustrators used this time are Anthony Burrill for Perspective and Rubbish, Paul Davis for Oyster and Cloud-Cuckoo-land and Non-Format for Balance.

Art director: Paul Cohen
Writers: Mark Fairbanks/Tim Riley
Creative director: Paul Brazier


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