An ad in 105 videos for Getty

AlmapBBDO has knitted together another charming ad for Getty Images showing off the picture agency’s vast range of video footage

AlmapBBDO has knitted together another charming ad for Getty Images showing off the picture agency’s vast range of videos.

The campaign follows on from last year’s From Love to Bingo, which spliced 873 still images into a one-minute ad that told the story of a couple falling in love and growing old together (remind yourself of it here).

The follow-up commercial, 85 Seconds, is equally touching, this time using moving image from Getty’s extensive stock library. It follows a young couple who grow up as friends, but whose lives diverge, before they eventually meet again. Told again through numerous screen wipes and split screen, the final commercial is composed of 105 videos, edited to 90 seconds.

The production required extensive research. Copywriter Sophie Schoenburg and art director Marcos Kotlhar spent more than four months trawling through Getty footage to create the final edit. “We reviewed more than 4,000 Getty Images Video clips and adapted the story as the research evolved. Sometimes we searched for something we had in mind, and other times we would find something great we weren’t looking for,” says Schoenburg.

The work paid off, as it takes a well-known idea and executed it to great effect. And in this case, it fits perfectly with the campaign message – of highlighting Getty’s 63 million-plus seconds of videos.

General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos

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