An anti-advertising advertisement

An ad promoting the joys of not being subjected to advertising might seem a contrary notion, but this is the premise behind the new Sky Movies Billboards spot, which emphasises the lack of advertising breaks on Sky’s film channels.
The spot was filmed in São Paulo, which, as CR reported in our June issue, is currently enjoying a hiatus from billboard advertising after a “Clean City” directive from the city’s mayor, Gilberto Kassab, which banned all outdoor advertising, including shopfronts. As a result São Paulo was left with numerous empty billboard structures, which without their signage appear ghostly and oddly beautiful.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire