An image of San Francisco

Design association AIGA’s San Francisco arm has curated an exhibition of 100 posters by local and international creatives based on their interpretations of the city.

Design association AIGA‘s San Francisco arm has curated an exhibition of 100 posters by local and international creatives based on their interpretations of the city.

InsideOut SF compares insiders’ and outsiders’ impressions of San Francisco. The posters will be sold at a silent auction on November 12 and funds raised will go towards creative scholarships, educational programming and community events, such as San Francisco Design Week, in 2014.

The full set won’t be revealed until the auction on November 12 but a selection posted online includes some beautiful, witty and clever responses. Pentagram designer Paula Scher’s print references some of the city’s best known brands and landmarks:

David Park and Jordan Stokes at Sydney agency Maud collated quotes by local and international writers, rock stars and celebrities who fell in love with San Francisco, including Mark Twain and journalist Herb Caen:

Purpose designers Stuart Youngs, Paul Felton, Amie Herriot, Hannah Strickland & Cat Cooke’s design references the San Andreas Fault line:

Michael Place at Build chose Californian sealions as the inspiration for his print:

And Sullivan NYC’s Richard Smith designed the excellent ‘Not New York’ poster, top.

The full-line up features an impressive list of studios and creatives, including Angus Hyland, Kit Hinrichs, Peter Saville and Vince Frost, and you can see more designs on the InsideOutSF website.

The auction takes place at the Terra Gallery, 511 Harrison Street, San Francisco, on Tuesday November 12 and bids start at $50 per poster. Tickets cost from $15 for student members to $35 for professional non members. For more info, click here.

What's the story?

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