An Oblique Approach

Building on their work for last year’s Design Miami event, MadeThought have created all the printed promotional materials for Design Miami/Basel, the “forum for collecting, exhibiting, discussing and creating design” which takes place in Basel in June

The disparate elements are tied together by means of a diagonal line which takes various forms in the printed material, from paper cuts to folds. “The identity employs a simple angled line as a device not only to denote the specific event location, but also as a visual mechanism to translate into a multitude of ideas, formats and processes,” explains MadeThought’s Ben Parker. “Using a clean, restrained approach to typography, the line acts as the expressive and often bold element, allowing its application to be playful and inventive,” he continues.

“Designing for such a visually-literate audience allowed us the opportunity to be challenging and sometimes quirky and unexpected with the identity,” Parker explains.


What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London


Burnley, Lancashire (GB)