An Oblique Approach

Building on their work for last year’s Design Miami event, MadeThought have created all the printed promotional materials for Design Miami/Basel, the “forum for collecting, exhibiting, discussing and creating design” which takes place in Basel in June

The disparate elements are tied together by means of a diagonal line which takes various forms in the printed material, from paper cuts to folds. “The identity employs a simple angled line as a device not only to denote the specific event location, but also as a visual mechanism to translate into a multitude of ideas, formats and processes,” explains MadeThought’s Ben Parker. “Using a clean, restrained approach to typography, the line acts as the expressive and often bold element, allowing its application to be playful and inventive,” he continues.

“Designing for such a visually-literate audience allowed us the opportunity to be challenging and sometimes quirky and unexpected with the identity,” Parker explains.

 

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