An Ordinary World

The new Barclaycard identity by Brand Union
You’re a big brand. Huge. Global in fact, as we say these days. And you need to stand out more. You need a new visual device, something that can stand alone and represent your business and its values, even without the company name underneath. You want a logo that will say a few things about you, what you do – hey – maybe even where you’re going in these crazy times. So, what does the cyan and white sphere above say? Unequivocally, it says: I am another company with a hollowed-out spherical logo…

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