And the BTACA winners are…

CR attended the British Television Advertising Craft Awards last night and witnessed Fallon’s Play Doh ad for Sony Bravia win in no less than four categories: Best Animation, Best Direction, Best Model Making and Best Use of Recorded Music (joint winner with Here Come The Girls ad for Boots by Mother). Play Doh also won The Panalux Award For Best Crafted Commercial Of The Year.
Read on to find out who won what…


CR attended the British Television Advertising Craft Awards last night and witnessed Fallon’s Play Doh ad for Sony Bravia win in no less than four categories: Best Animation, Best Direction, Best Model Making and Best Use of Recorded Music (joint winner with Here Come The Girls ad for Boots by Mother). Play Doh also won The Panalux Award For Best Crafted Commercial Of The Year.

Read on to find out who won what…

BEST ANIMATION
Winner: Play Doh
Product: Sony Bravia
Client: Sony
Nominee: Darren Walsh
Animation Production Company:
Passion Pictures
Agency: Fallon

Animation director Darren Walsh pulls out all the stops for Sony, including managing a team of 30 stop-frame animators on the streets of New York

Finalists:
Title: Handscape
Product: Anti-smacking
Client: NSPCC
Nominee: Carolina Melis
Production Company: Nexus Productions
Agency: Saatchi & Saatchi
&
Title: Stork
Client: Monster.com
Nominee: Framestore
Production Company: Rattling Stick
Agency: BBDO NY

BEST CAMERA OPERATOR
Winner: Space
Client: Carling
Nominee: Jess Hall
Production Company: Sonny London
Agency: Beattie McGuinness Bungay

Five lads are on the threshold of discovering the secrets to the universe, but one is not allowed in because of his trainers. Not wanting to go on without him, all of them leave

Finalists:
Title: Binge Girl
Product: Anti-binge drinking
Client: Home Office
Nominee: Alex Barber
Production Company: Gorgeous Enterprises
Agency: VCCP
&
Title: Binge Boy
Product: Anti-binge drinking
Client: Home Office
Nominee: Alex Barber
Production Company: Gorgeous Enterprises
Agency: VCCP

BEST CASTING
Winner: Frozen In Doubt
Product: Anti-drink drive
Client: DFT
Nominee: Wendy Brazington
Production Company: HLA
Agency: Leo Burnett

The multitalented Adrian Schiller is well-chosen as the barman with many voices, whose salutary tale warns of the consequences of drink-driving

Finalists:
Title: Magical
Client: Vodafone
Nominee: Mark Summers
Production Company: Academy
Agency: BBH
&
Title: Teenage Pregnancy
Client: COI
Nominees: Belinda Norcliffe &
Barbara Roberts
Production Company: Another Film Company
Agency: Delaney Lund Knox Warren

BEST CINEMATOGRAPHY
Winner: Construction
Product: R8
Client: Audi
Nominee: Alex Barber
Production Company: Partizan
Agency: BBH

Beautifully-shot time-lapse construction of the ‘slowest car Audi has ever built’

Finalists:
Title: Collie Wobble
Client: Specsavers
Nominee: Dan Landin
Production Company: Gorgeous Enterprises
Agency: In-house
&
Title: Rescue
Client: Carling
Nominee: Alwin Kuchler
Production Company: Sonny London
Agency: Beattie McGuinness Bungay

BEST COLOURIST
Winner: Turbo
Client: Saab
Nominee: Mark Gethin @ MPC
Production Company: Camp David
Agency: Lowe Brindfors

A little girl picks up a tree, a fisherman breaks the ice with his fist and a swimmer puts in a winning burst of speed: ‘power when you need it’ just like in a Saab Turbo

Finalists
Title: Time Theft
Client: Vodafone
Nominee: Jean-Clement Soret @ MPC
Production Company: Academy
Agency: BBH
&
Title: Christmas Belles
Client: Marks & Spencer
Nominee: Jean-Clement Soret @ MPC Production Company: RSA Films
Agency: Rainey Kelly Campbell Roalfe/Y&R

BEST COMPUTER ANIMATION
Winner: Underwater Journey
Client: Lloyd’s TSB
Nominee: Studio AKA
Production Company: Studio AKA
Agency: Rainey Kelly Campbell Roalfe/Y&R

The charming Lloyd’s TSB train keeps on rolling in another beautifully animated spot – this time underwater

Finalists:
Title: Unity
Client: Coca-Cola
Nominee: Smith & Foulkes
Production Company: Nexus Productions
Agency: Wieden + Kennedy Portland
&
Title: Roboboy
Client: Persil
Nominee: The Mill
Production Company: Bikini Films
Agency: BBH

BEST COSTUME/WARDROBE
Winner: Dr Beautiful
Client: Sony PlayStation3
Nominee: Kate Halfpenny
Production Company: Biscuit/Independent
Agency: TBWA/London

From the Playstation3 This Is Living campaign, the immaculately turned out and somewhat creepy Dr Beautiful turns his old mutt into something more stylish

Finalists:
Title: Sancho & Ramiro
Client: Sony PlayStation3
Nominee: Kate Halfpenny
Production Company: Biscuit/Independent
Agency: TBWA/London
&
Title: Space
Client: Carling
Nominee: Josef Cechota
Production Company: Sonny London
Agency: Beattie McGuinness Bungay

BEST DIRECTION
Winner: Play Doh
Product: Sony Bravia
Client: Sony
Nominee: Frank Budgen
Production Company: Gorgeous Enterprises
Agency: Fallon London

Finalists:
Title: Gorilla
Product: Dairy Milk
Client: Cadbury
Nominee: Juan Cabral
Production Company: Blink Productions
Agency: Fallon London
&
Title: Time Theft
Client: Vodafone
Nominee: Frederic Planchon
Production Company: Academy
Agency: BBH

BEST EDITING
Winner: Enjoy The Everyday
Product: Golf
Client: Volkswagen
Nominee: Art Jones @ Speade
Production Company: Outsider
Agency: DDB London

A multitude of clips from different but similar car journeys are seamlessly wound together to create an entertaining whole

Finalists:
Title: Time Theft
Client: Vodafone
Nominee: Jonnie Scarlett @ The Quarry
Production Company: Academy
Agency: BBH
&
Title: Presence
Client: Mercedes
Nominee: Ted Guard @ The Quarry Production Company: Knucklehead
Agency: Abbott Mead Vickers BBDO

BEST LIVE ACTION SPECIAL EFFECTS
Winner: Effortless
Client: Brylcreem
Nominees: John Pennicott &
David Payne @ Asylum
Production Company: Sonny London
Agency: WCRS

A young man gets his day off to a nonchalant start thanks to a host of beautifully arranged effects, from toast popping up just in time to a well-aimed tennis ball shutting the fridge door

Finalists:
Title: Orange Rainbow
Client: Orange
Nominee: Dougal Wilson
Production Company: Blink Productions Agency: Fallon London
&
Title: Static
Client: Sky HD
Nominees: John Pennicott &
David Payne @ Asylum
Production Company: Gorgeous Enterprises
Agency: WCRS
&
Title: Slots
Client: Monster.com
Nominee: Frederico Cuevo
Production Company: Gorgeous Enterprises
Agency: BBDO
Orange Rainbow

BEST MAKE-UP, HAIR & PROSTHETICS
Winner: Sancho & Ramiro
Client: PlayStation3
Nominee: Kate Halfpenny
Production Company: Biscuit/Independent
Agency: TBWA/London

Two moustachioed characters with a curiously plastic sheen stage a gun-fight in another spot from TBWA’s This Is Living campaign

Finalist:
Title: Christmas Belles
Client: Marks & Spencer
Nominees: Robert Frampton, Nicky Tavilla & Bili Currie
Production Company: RSA Films
Agency: Rainey Kelly Campbell Roalfe/Y&R

BEST MODEL MAKING
Winner: Play Doh
Product: Sony Bravia
Client: Sony
Nominee: Bob Thorne @ Artem
Production Company: Gorgeous Enterprises
Agency: Fallon London

Finalists:
Title: Gremlins
Client: BT
Nominee: Jamie Campbell @ Artem Production Company: Blink Productions
Agency: Rainey Kelly Campbell Roalfe/Y&R
&
Title: Problem Playground
Client: Honda
Nominee: Robin Brown
Production Company: Partizan
Agency: Wieden+Kennedy

BEST NEW DIRECTOR
Winner: Eric Lerner at Partizan for Birds Nest Stadium

Finalist: Scott Lyon at Outsider for Enjoy The Everyday

BEST ORIGINAL MUSIC
Winner: Gymnast
Product: R6
Client: Audi
Nominees: Tony Rapaccioli @ Wave and Nic Rapaccioli & Neil Barnes @ Tonic
Production Company: Pretty Bird
Agency: BBH

Ambient sounds and pounding drums provide the perfect syncopated backdrop as a troupe of gymnasts symbolise the new Audi’s performance

Finalists:
Title: Drop
Client: Honda
Nominee: Aaron Reynolds @ Wave
Production Company: RSA Films
Agency: Wieden+Kennedy
&
Title: Penguins
Client: BBC iPlayer
Nominee: Anne Dudley
Production Companies: Red Bee Media and Gorgeous Enterprises
Agency: Rainey Kelly Campbell Roalfe/Y&R

BEST PERFORMANCE BY AN ACTOR
Winner: Frozen In Doubt
Product: Anti-drink drive
Client: DFT
Nominee: Adrian Schiller
Production Company: HLA
Agency: Leo Burnett

Yes, it won for Best Casting also – and Actor Adrian Schiller’s pulled out the best performance by an actor too…

Finalists:
Title: When I Grow Up
Client: BBH Graduate Recruitment
Nominee: Charlie Kenyon
Production Company: Spank
Agency: BBH
&
Title: Running Man
Client: Visa
Nominee: Sebastien Lalanne
Production Company: Partizan
Agency: Saatchi & Saatchi

BEST PERFORMANCE BY AN ACTRESS
Winner: ET
Client: VW Independent Cinemas
Nominee: Alison Linnot
Production Company: Rattling Stick Agency: DDB London

Alison Linnot gives a beautifully judged performance as a staff member at an independent cinema with a very different take on ET

Finalist:
Title: Titanic
Client: VW Independent Cinemas
Nominee: Alison Linnot
Production Company: Rattling Stick Agency: DDB London

BEST PRODUCTION DESIGN
Winner: Effortless
Client: Brylcreem
Nominee: Brian Morris
Production Company: Sonny London
Agency: WCRS

Another win for this ad with the cool brylcreem wearer who effortlessly breezes through breakfast at home

Finalists:
Title: Static
Client: Sky HD
Nominee: Brian Morris
Production Company: Gorgeous Enterprises
Agency: WCRS
&
Title: Play Doh
Product: Sony Bravia
Client: Sony
Nominee: Kevin McCarthy
Production Company: Gorgeous Enterprises
Agency: Fallon London

BEST SOUND DESIGN
Winner: Enjoy The Everyday
Product: Golf
Client: Volkswagen
Nominee: Paul Hartnoll
Production Company: Outsider
Agency: DDB London

Finalists:
Title: Gymnast
Product: R6
Client: Audi
Nominee: Tony Rapaccioli @ Wave
Production Company: Pretty Bird
Agency: BBH
&
Title: Testing
Client: Dyson
Nominees: Adam West & Ben Leeves
@ Grand Central
Production Company: Moon Films
Agency: VCCP

BEST STUNTS
Winner: Jump
Client: Honda
Nominee: BJ Worth @ Blue Sky Productions
Production Company: Knucklehead
Agency: Wieden+Kennedy

In an impressive feat of organisation, skydivers come together to illustrate that ‘Difficult is worth doing’

Finalists:
Title: TV Goes Cinematic
Client: BBC HD
Nominee: Riky Ash
Production Company: Sonny London and
Red Bee Media
Agency: Fallon London
&
Title: Wrong Direction
Client: Edge
Nominee: Ray De-Haan
Production Company: Sonny London
Agency: Miles Calcraft Briginshaw Duffy

BEST USE OF RECORDED MUSIC
Joint winner: Here Come The Girls
Client: Boots
Nominee: Damon Collins
Production Company: Partizan
Agency: Mother

& the other joint winner: Play Doh by Fallon for Sony Bravia

Finalist:
Title: Construction
Product: R8
Client: Audi
Nominee: Aaron Reynolds @ Wave
Production Company: Partizan
Agency: BBH

BEST VIDEO POST PRODUCTION
Winner: Brains Dance
Client: Drench
Nominee: The Mill
Production Company: Rattling Stick
Agency: CHI & Partners

Brains of Thunderbirds busts some moves in an old theatre to the sound of Rhythm Is A Dancer by Snap

Finalists:
Title: The Next Level
Client: Nike
Nominee: The Mill
Production Company: Anonymous Content/Independent Films
Agency: 72andSunny
&
Title: Penguins
Client: BBC iPlayer
Nominees: The Mill & Passion Pictures
Production Companies: Red Bee Media and Gorgeous Enterprises
Agency: Rainey Kelly Campbell Roalfe/Y&R

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