Discovery Network’s Animal Planet channel has launched an on-air refresh featuring a series of charming 3D worlds inhabited by various endearing animals
“Animal planet is all about Animals, wild and domestic,” says Federico Gaggio, VP, executive creative director, Discovery Networks UK & Western Europe. “The channel’s primary audience are adults, in particular adult women, who have a passion for animals. At times they watch with their kids or as a family. To reconnect them with our programmes we created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. The logo is integrated in the environment where the animal action takes place.”
The concept was developed by Discovery’s creative agency in London, in conjunction with Double G Studios, who also designed and produced the animated idents. The animal character animation was developed with Blue Zoo.
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