Many of our recent posts on magazines (Super Super, 032c et al) have suggested that there may be a sea change a-foot in the way many contemporary mags are designed and, indeed, in what their readers want from them. Sitting pretty comfortably enough away from the “ugly” side of the fence is the new-look AnOther Magazine; no stranger to high-fashion/art/design aesthetics itself, its redesign is part of an attempt to align AnOther specifically as a women’s fashion title. Its changes are, largely, typographic (including a new identity) and were brought in by creative director David James, art director Sara Hemming and design director Gareth Hague. If you like your magazines more elegant, you can rest easy – this is a day-glo-free zone.
“We already design and art direct Another Man magazine,” says design director Hague, “so working on both magazines makes it easier for the editorial and photographic/design direction for the two titles to be developed in a more holistic and focused way.” The most obvious changes in the redesigned AnOther are typographic: the new headline type deriving from the main text typeface – “one basic skeleton which is applied in different ways,” Hague explains.
On the cover and feature pages photography from the particular story sits inside the hollowed out headline type, creating an integration between type and image. This relationship, says Hague, is “progressively getting more involved and decorative. The headline pages for the main fashion stories are the most exuberant versions of this idea”.
With all the recent talk of the disintegration of contents pages as functioning devices in modern magazines (we know, we should get out more) it’s interesting to note AnOther’s new take on theirs (above). Along with the contents listed as text, a compressed version of one image from each feature runs the length of the page in the order they appear, making for a dynamic, multi-coloured backdrop. Another lovely touch.
Maybe you’ll be more in agreement with the take on Search and Destroy‘s blog. Let us know what you think…
AnOther Magazine’s redesign will be covered in our October issue, out in two weeks’ time