Another Giant Trainer Marks Onitsuka Tiger’s 60th Birthday

Regular readers of the CR blog may recall our story this time last year of a 1-metre long model of a trainer-shaped mini-city which formed the basis of Japanese trainer brand Onitsuka Tiger’s advertising campaign, conceived by Amsterdam-based agency, Strawberry Frog. Now the agency, rebranded as Amsterdam Worldwide, has created a new 1-metre long model of a trainer, this time covered in shrubbery, trees, a mountain and rivers. Why? Well, to continue the brand’s Made Of Japan campaign but also to mark the occasion of Onitsuka Tiger’s 60th birthday…

Regular readers of the CR blog may recall our story this time last year of a 1-metre long model of a trainer-shaped mini-city which formed the basis of Japanese trainer brand Onitsuka Tiger‘s advertising campaign, conceived by Amsterdam-based agency, Strawberry Frog. Now the agency, rebranded as Amsterdam Worldwide, has created a new 1-metre long model of a trainer, this time covered in shrubbery, trees, a mountain and rivers. Why? Well, to continue the brand’s Made Of Japan campaign but also to mark the occasion of Onitsuka Tiger’s 60th birthday…

The hand built model of the sneaker (no rapid prototyping this time) represents Japan and features several of the country’s landmarks including Mount Fuji, the Tottori sand dunes, ice sculptures from the Hokkaido region, the dry volcanic area of Kyushu as well as the pylons which power the bright lights of Tokyo. It also features a race circuit – which ties in to this year’s campaign story, which reworks the ancient Zodiac legend that thirteen animals raced each other to secure a spot in the Zodiac calendar. An animated film, created in partnership with New York-based animation studio PandaPanther brings the trainer model and indeed the zodiac race to life:

[QUICKTIME /images/uploads/2009/01/final-film.mov /images/uploads/2009/01/still.mov 480 270 true true]

A new website at onitsukatiger.com/ launched today that embodies the new campaign. Visitors to the sige can watch the above animation, use the Zodiac Calculator to work out what zodiac animal is (this CR writer was born in the year of the Rabbit), watch a film documenting the making of the oversized, beshrubbed sneaker, explore the history of the 60-year old brand and, of course, check out the current collection of footwear. Zodiac Race visuals will be adapted for in-store promotional use in the form of posters, shopping bags and window stickers while the 1-metre long Zodiac Race sneaker will tour Europe, Asia, Australasia and the USA appearing in selected stores, venues, events and trade shows.

This making of film shows the development of the model shoe from concept to model – and then how the model was used as the set for the animation:

[QUICKTIME /images/uploads/2009/02/making_of_low_resolution.mov /images/uploads/2009/02/makingofstill.mov 480 270 true true]

More from CR

Telegramme: from post to print

Studying graphic design at different universities, college friends Chris Gove and Robert Evans kept in touch via the postal service. Sending flyers, gig posters and offering each other advice on their own work, the pair developed a creative partnership thanks to a shared love of music, art and the receiving of mail. Three years ago they set up Telegramme, their design studio in east London. For CR, Kezia Clark met up with Chris and Robert at their place of work, in an old peanut factory…

Welcome to ComputerTan

Looking a little pasty? Wishing you could feel the sun on your face to brighten up these grey winter days? Now you can get a healthy golden glow without leaving your desk, thanks to the wonders of ComputerTan

Watermarks project

An undoubtedly devastating aspect of climate change is rising sea levels. It’s also one that many people in the UK no doubt find hard to visualise; severe flooding (Boscastle, 2004) and coastline erosion (Holderness, on-going) likely being the closest we get to experience its potential impact. In Bristol, a public arts project that sought to highlight the impact of rising seas comes to an end tomorrow night. Projecting watermark lines onto various buildings across the city, artist Chris Bodle has no doubt made many people stop and think. Thanks to Ben for his initial post on Watermarks at Noisy Decent Graphics…

Layer Tennis 2009 season begins

Marian Bantjes’ “serve” in her Layer Tennis match against Armin Vit, which featured in the first season
Kicking off today at 2pm Chicago time is the latest season of Layer Tennis, the online game which tests designers’ skills to the limit….

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency