Another Giant Trainer Marks Onitsuka Tiger’s 60th Birthday

Regular readers of the CR blog may recall our story this time last year of a 1-metre long model of a trainer-shaped mini-city which formed the basis of Japanese trainer brand Onitsuka Tiger’s advertising campaign, conceived by Amsterdam-based agency, Strawberry Frog. Now the agency, rebranded as Amsterdam Worldwide, has created a new 1-metre long model of a trainer, this time covered in shrubbery, trees, a mountain and rivers. Why? Well, to continue the brand’s Made Of Japan campaign but also to mark the occasion of Onitsuka Tiger’s 60th birthday…

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