APFEL’s identity for The Hepworth Wakefield

A Practice For Everyday Life has created the identity for The Hepworth Wakefield – the largest purpose built gallery to be built in the UK since 1968, which will provide a permanent public legacy for sculptor Barbara Hepworth in her home city of Wakefield…

A Practice For Everyday Life has created the identity for The Hepworth Wakefield – the largest purpose built gallery to be built in the UK since 1968, which will provide a permanent public legacy for sculptor Barbara Hepworth in her home city.

At the heart of the graphic identity is a bespoke font, created especially by APFEL, along with a select palette of colours which reference the effect of weather on Hepworth’s large outdoor sculptures – a blue-green colour reminscent of bronze oxidation, greys and neutral tones and a bright red.

A distinctive feature of the Hepworth typeface the studio developed is the angled ends of all the stems of the capital letter forms. The angles are, apparently, derived from the roofs of the Hepworth Wakefield and surrounding buildings. Here’s a look at a sampler:

“Our approach to the design of the signage was one of integration,” says APFEL’s Emma Thomas. “We have applied a process directly to the surfaces of the building, interior and doors, and have avoided the object-sign,” she continues. “By developing this fully integrated scheme, the Hepworth Wakefield was able to evolve as a total environment which is sculptural and minimal, and can present both the Collection display and contemporary artworks in a powerful and elegant way.”

 

 

 

For more infio about the gallery, visit hepworthwakefield.org

All photography shown is by Killian O’Sullivan.

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