Apple: Détour by Partizan

This project was selected for the Advertising – Branded Content category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Apple’s position as both American and the biggest brand in the world can be problematic for its perception in France. In order to improve Franco-pomme relations, Apple and its agency TBWA\Media Arts Lab worked with Partizan director Michel Gondry to shoot a ten-minute short film entirely on an iPhone 7 Plus.