TBWA\Media Arts Lab: Apple iPhone, Coup de Bol

Honourable Mention: Advertising, Digital

Coup de Bol is a one-minute film created by emerging directors Johanna Benaïnous and Elsa Parra, which was shot entirely with an Apple iPhone. The film is the first in a series from Apple France titled Le Jeune Cinéma (The Young/New Cinema), which aims to support young French filmmakers (while also showing off the capabilities of the iPhone). This series follows previous films for Apple by established directing talents Michel Gondry and Axel Morin.

Benaïnous and Parra’s charming short tells the story of a little boy having a bad hair day on his first day at school, which ends with an unexpected twist. Alongside Coup de Bol, the directors also created a series of films with tips for shooting on the iPhone, to encourage other directors.

Agency: TBWA\Media Arts Lab
Creative Directors: Pauline Kerleroux, Thomas Gerbeaux
Art Directors: Anna Borup, Joe Kibria
Regional Head of Planning: James Broomfield
Planning Directors: Alex Wrigley, James McDavid
Planner: Marianne Dos Anjos
Business Lead Europe: James McCullagh
Account Director: Jimi Saunders
Account Manager: Jaqueline Illy
Associate Director of Business Affairs: Laura Crosland-Mills
Business Affairs Manager: Charley Mcintoch
Senior Producer: Ben Roberts
Producer: Nicola Simmons

JUNIOR GRAPHIC DESIGNER

Milton Keynes