14. Apple (1977)
Rob Janoff/Apple
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I hate not having an edit button; means my quick commenting makes me come across like an illiterate buffoon :p
I don’t like to be too provocative; but isn’t this kind of a given?
The success of branding has nothing to do with a logo in isolation (it then just becomes a piece of iconography, not a logo). Logos that people consider ‘great’, are going to generally involve other factors, such as brand affinity, logo context, marketing, customer service etc.
That’s kind of the point of a ‘brand’. A logo, on its own, is nothing but a basic drawing.