The Apple logo came top of our online reader poll but, we wondered, how much was that to do with the logo and how much with our readers’ affection for all things Apple? Apple’s original logo was very different – Ronald Wayne’s hippyish 1976 drawing depicts Isaac Newton sitting under his famous apple tree.
A year later, Apple engaged ad agency Regis McKenna to give it a more businesslike image. There, art director Rob Janoff came up with the rainbow-striped logo that ran from 1977 until 1998. “I designed it with a bite for scale, so people get that it was an apple, not a cherry,” Janoff has said. “The only direction we got from Steve Jobs was ‘don’t make it cute’.” The stripes were a reminder that the Apple II had a colour monitor. After 1998, Apple took its design in-house. The stripes were dropped after the decision to make the logos larger on products, requiring a less obtrusive colour-way.