Apple opts for colourful approach in latest Shot on iPhone 6 campaign

New billboards for Apple from TBWA\Media Arts Lab have been put up all over the world, all themed around colour.

Okay, there are the quibbles about the resolution – yes, I know you can’t shoot a billboard-size photo on your phone – and some of the images in isolation are a bit anodyne, but the Apple Shot on iPhone 6 poster campaign still feels one of the strongest uses of outdoor advertising around (here’s Paul Belford on the subject, if you need further convincing).

The latest iteration of the campaign is themed around colour, with Apple putting up vibrant, rainbow-style posters across the globe, featuring images hand-selected for the individual locations. Here’s a selection of them in situ:

Shot on iPhone 6 Bangalore India
Top: Seoul, Korea; Bangalore, India
Shot on iPhone 6 Sydney Australia
Sydney, Australia
Shot on iPhone 6 Sydney Australia
Sydney Australia
Shot on iPhone 6 Shanghai, China
Shanghai, China

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