To promote the opening of its new shop in Grand Central station, Apple has installed a giant digital version of the traditional split-flap train schedule board using 58 computer display monitors
Each letter appears to flip into place to reveal a series of headlines, including “Only one bar in Grand Central has Geniuses.” ,”Drop off your Mac at 8:42. Pick it up at 6:29.” “Grab an iPod touch. You’ll wish your commute was longer.” and “Soon, missing your train won’t be so bad.”
CR in Print
If you enjoy reading the Creative Review website, we think you’ll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on ‘Poster King’ Edward McKnight Kauffer. You’ll also find articles on Dentsu London, a review of the Walker Art Center’s Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI’s Dan Beckett.
And if that wasn’t enough, the issue also includes a FREE paper toy for readers to cut out and customise.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.