April

The best work from April includes Dougal Wilson’s Promo for Temper Trap, Philips’ series of short films, Nike’s Grid and R/GA’s social payment system.

St Johns Ambulance: LifeLost campaign – Bartle Bogle Hegarty – 14.02

Temper Trap: Love Lost – Blink Productions/Colonel Blimp – 8.019
Dougal Wilson’s promo brings back memories of school cross-country as child runners mouth the song’s words as they puff around the course.

The wonderful World of VH1: Blues and Diva – Y&R New York – 14.039

Philips: Parallel Lines – DDB London – 6.0117
Five directors, all from the RSA production company, each created a film using the same script to demonstrate the cinematic qualities of Philips TVs.

Land Rover: Sword – Collector – Y&R New York – 7.063
From the You’ll Feel Safe Inside campaign, a middle manager only feels safe enough to tell a colleague to get rid of his scary sword collection once he is safely inside his Land Rover.

Canal+ Carlos – BETC Euro RSCG – 1.03
Website promoting TV series on Carlos the Jackal packed full of extracts and background stories. carlos.canalplus.fr

Nike Grid – AKQA/W+K London/Mindshare – 18.015
Nike Grid turned London into a gameboard, linking phone boxes with users’ Facebook accounts. With each run, players could score points, earn badges and unlock rewards. nikegrid.com

The Most Awesomest Thing Ever – Big Spaceship – 9.021
Vote on which is the ‘awesomer’ of two random things to help determine the most awesome thing of all. mostawesomestthingever.com

Pay with a Tweet – R/GA – 9.024
Social payment system, where people pay for products with the value of their social network. French band The Teenagers used the system to sell their new single: if fans Tweeted
about it, they got the download. paywithatweet.com

 

 

 

 

More from CR

Ben Eine: Oranges and Lemons film

Abbie Brandon’s short film follows Ben Eine as he paints his recent Oranges and Lemons piece on the side of the London Graphic Centre in Covent Garden

Belgrade Design Week 2011

The sixth annual Belgrade Design Week is set to take place in the Serbian capital between May 23-28 – with speakers including Javier Mariscal, Harri Koskinen, Neville Brody, Simon Waterfall, Daljit Singh set to provide insight and inspiration…

Japan relief efforts: Icograda’s response

Following our CR May piece on how design can help in times of crisis, Icograda’s Tokyo-based president elect, Leimei Julia Chiu, spoke to us about her involvement in the reconstruction efforts in Japan – and what designers can do to help

Cash for jewellery

Asked to find a way to inject some interest into an everyday interaction, Bath student Sophie Kemp came up with a novel method of making the giving and receiving of money more memorable

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency