WRIGLEYS: THE NGHTJAR – AMV BBDO
IPhone app in which users are asked to find their way around an imaginary spaceship using sound alone, responding to instructions from actor Benedict Cumberbatch. The product tie-in? Chewing gum supposedly aids concentration.
GE: LIVING MASTERPIECE – AMV BBDO
Plants and flowers recreate famous paintings in this ‘living’ installation.
CANAL + MOVIE FLOWCHARTS -BETC
TROPICANA: BILLBOARD POWERED BY ORANGES – DBB PARIS
ROYAL SHAESPEARE COMPANY STAMPS – ROYAL MAIL STAMPS / HAT-TRICK DESIGN
A set of stamps to mark 50 years of the RSC with famous quotes from the bard rendered by illustrator Marion Deuchars.
SNEAKERPEDIA – SAPIENTNITRO LONDON
In this online project for Footlocker, trainer fans are asked to upload images of their favourite shoes creating a visual resource for sneaker freaks.
WALMART: CONVEYOR BELT – THE MARTIN AGENCY
Each of these funny spots for Walmart links items on the checkout with their intended use: a klaxon as a way of waking up sleepy grandsons on a fishing trip; spray oil and a saw to remove junior’s head from the bannisters; or hair-removing cream for a disastrous assault on granddad, for instance.
LITTLE CHEF COMPANY – VENTURETHREE
Thorough rebrand for the roadside eatery chain.
HONDA: TANGENTIAL THINKING – WIEDEN + KENNEDY
GREAT FOOD – PENGUIN BOOKS UK
Penguin’s series on food writing features covers that draw on relevant ceramic patterns and the shapes of crockery and cooking utensils.
R/GA: THE SOCIAL INTERVIEW – R/GA
Agency R/GA challenged potential interns to demonstrate their social media skills by rallying support among their Facebook friends to endorse their skills and recommend them for a summer placement.
LAND ROVER: PASSPORT STAMPS – RKCR/Y&R
T-MOBILE WEDDING – SAATCHI & SAATCHI
Incredibly popular viral spoof of last year’s British Royal Wedding.
VEGETABLES FROM A ITALIAN GARDEN – STUDIO ASTRID STAVRO
Beautiful season-by-season guide to cooking vegetables the Italian way.