The site, which was created by director Chris Milk (of production company @radical.media) in collaboration with Aaron Koblin of Google Creative Lab and digital production company B-Reel, was made to promote the track We Used To Wait from Arcade Fire’s recent album The Suburbs. It was chosen by the judges as the best site of the year, from a shortlist of 12 sites, the favourites chosen each month on the FWA site.
The Wilderness Downtown site utilises Google Maps to take viewers on a personal journey to their own home town, combining this imagery with pre-recorded footage which appears in different pop-up windows. It is an absorbing, and surprisingly emotional, piece of work.
Visit the Wilderness Downtown site here.
While The Wilderness Downtown may have charmed the judges, those voting in the FWA People’s Choice Award had other ideas, voting instead for Stink Digital’s absorbing website Dark Ride for Lexus cars. The site invites visitors to play a role in a 12-minute action film, asking players to connect to their Facebook accounts and use their webcams to add to the immersion. A film promoting the site is shown above, but visit darkersideofgreen.com/dark-ride for the full experience.
More info on FWA is at thefwa.com.