Are older women finally in fashion?

Fashion ads are filled with cool older women at the moment, from Joan Didion for Céline and Joni Mitchell for Saint Laurent, to Helen Mirren for L’Oreal and Charlotte Rampling for Nars. Does this mean that brands are finally waking up to the style – and the buying power – of the older generations?

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire